Adela LiA MURESAN
Awarded Design & Innovation Lead, Creative Coach
Hello and welcome to my website!
I'm an awarded product design lead with nearly two decades of experience, currently making an impact in the field of insurance pricing. Together with the talented product design team at AKUR8 we create innovative user experiences across a portfolio of sophisticated machine-learning products for actuaries worldwide.
Previously at Intuit, I led product discovery and cross-functionnal innovation processes, operationalizing experimentation culture and improving quality of learnings, speed-to-learning and speed-to-customer-benefit. Find an example of my work at https://www.airtable.com/customer-stories/intuit.
While I'm passionate about building a solid innovation culture, I'm also curious about the human mind, creativity & motivation. In my personal time I trained in hypnosis and started to help creatives unleash their dormant superpowers.
I was fortunate enough to work with Adela as she was leading the design teams in France. I quickly saw she was doing more that it, using her intense customer focus, and design thinking capabilities, to inspire the whole broader team to gain customer empathy, think creatively, and run fast experiments.
Adela is a significant talent, and I always look forward to the positive energy, leadership, and strong customer focus she brings to every initiative.
⭐️⭐️⭐️⭐️⭐️ - Jeff Zias, INTUIT Grassroots Innovation
During the 2 years that Adela and I worked together, I had the pleasure to witness Adela's thought and design leadership, going beyond UI/UX to get into business acumen and how to place the customers in the centre of everything we do, but clearly anchored to product and business goals. Deep customer empathy; analytical mind, insights distilled from customer interactions and end-to-end understanding of customer journeys. Excellent colleague and an even better human being.
⭐️⭐️⭐️⭐️⭐️ - Juan Coello, Founder Salsa.dev
I had the pleasure of working with Adela for over 2 years and saw her passion for building products grounded in customer empathy and shaping processes through service design. She has played a major role in connecting cross-functional teams and is always challenging teams to think analytically when facing business problems. Adela was also a great partner as we worked closely to drive innovation practices throughout Intuit France.
⭐️⭐️⭐️⭐️⭐️ - Jesse Bray, INTUIT Principal Product Designer
I’ve had the pleasure of working with Adela for 4 years. During this time, she has continually inspired the team to dig deeper on customer problems and to experiment their way to success.
Adela uses her deep knowledge of design thinking and her infectious energy to bring the whole team (marketing, sales, customer success) along on the journey. She listens to stakeholders, making sure to connect the dots between business metrics and customer insights. As a result, she has built trust with the product team, but also with local and global leaders.
Adela uses her deep knowledge of design thinking and her infectious energy to bring the whole team (marketing, sales, customer success) along on the journey. She listens to stakeholders, making sure to connect the dots between business metrics and customer insights. As a result, she has built trust with the product team, but also with local and global leaders.
As an example, Adela and I set out to better understand what made accountants cancel their QuickBooks subscriptions. After we met with users, Adela led cross-functional workshops to map the entire customer journey. This helped us better understand how small businesses’ first interactions with QuickBooks impacted accountant retention. Adela made sure that those insights led to significant product improvements.
⭐️⭐️⭐️⭐️⭐️ - Karolin Mulhaupt, INTUIT Cross-Country Researcher
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