7+ experiment loops combining qual research, diary studies, and in-product experiments with 10,000+ users delivered a 6pt NPS increase, 15% attrition reduction — and a product three countries wanted to build.

Pioneering a shared atomic research system across 6 countries earned 3 international Intuit awards and an Airtable feature story.

Two years of compounding customer understanding reshaped an ecosystem of 8 products — from usability research to a concept that reached the CEO's keynote stage.

Pioneering user and buyer persona research at SDL drove the Trados GroupShare 2017 redesign — delivering 2x revenue growth, the largest delta in the product's history.