UX Strategy & Value Prop

Helped teams gain clarity on their value proposition: define a vision, test hypotheses, learn & prioritize.

2018 SDL Localization & Machine Learning
Here are some photos from a Value Proposition workshop that I facilitated in 2018 with teams at SDL (localization & machine translation field) that wanted to reinvent terminology. The result were test cards for experiments that the team carried out. The learings brought clarity on feature prioritization.

Other past projects

Discovery & experimentation
Nailed product-market fit of high compliance product, through loops of prototyping and rapid experimentation.
2022-2023 INTUIT Accountants Segmnt.
Customer benefit
At SDL, I educated product management leaders on how to build impactful release stories prioritizing customer benefit.
2016-2017 SDL PM Leadership
Websites & print
Websites, posters, logos and business cards, in-house or freelance.
2005-2009 VARIOUS
UX workflows by maturity level
Helped leaders tackle upsell in a complex ecosystem of products based on customer workflows & maturity.
2017-2018 SDL Leadership Team
Cross-country atomic research
At Intuit QuickBooks, pioneered a research insights database for teams in France, UK, Australia, Canada, Brazil & Mexico.
2019-2021 INTUIT Global Product Teams
Product Design
Apps, connected objects for European hospitals, administration systems.
2009-2012 VARIOUS
Storytelling & UX concepts
I believe in the power of setting a vision through storytelling and design concepts to galvanize delivery teams.
2017-2018 SDL Product Triads
Usability in systems
Visualized customer journeys across 6 products, researched pains and grouped insights into actionable themes.
2016-2017 SDL Global UX Research
User-centered design & ROI
In a tech-led organisation, I pioneered customer research, which lead to doubling the revenue of a B2B product.
2016 SDL Localisation Mgmt.
Platforms (as PM)
Managed a scrum team of 6 to create platforms based on TYPO3.
2007-2008 VARIOUS
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