Mapped the end-to-end core workflows and customer profiles together with cross-functional partners. We observed three maturity models, then defined our upsell strategy.
![](https://cdn.myportfolio.com/9a6ba6e2-423e-4543-b8f5-8977c7a36bf4/1a8f90f4-b24f-4a2b-8c6c-1764d73c37a8_rw_1200.png?h=fc8ea80819533bfd318121644704133c)
![](https://cdn.myportfolio.com/9a6ba6e2-423e-4543-b8f5-8977c7a36bf4/7f80e1d8-318d-4bed-bc23-e6a20b899232_rw_1200.png?h=cf8f44a3c1cb27cc2072b291a6f1cc54)
![](https://cdn.myportfolio.com/9a6ba6e2-423e-4543-b8f5-8977c7a36bf4/08c5eed9-8413-4f81-9336-da52deb2eee3_rw_1200.png?h=9d4ddbb1209e79def616eee97560c076)
![](https://cdn.myportfolio.com/9a6ba6e2-423e-4543-b8f5-8977c7a36bf4/49ea6ea0-36ac-4d03-b286-3dcb0021eb50_rw_1200.png?h=c1cd19d1b5e694d39c0f73ac56dedf6e)
![](https://cdn.myportfolio.com/9a6ba6e2-423e-4543-b8f5-8977c7a36bf4/c47119ba-c4f8-41a1-b01e-78a22cb89406_rw_1920.png?h=1c5ac670f496ec39c4c12ec0e4279abf)
Helped leaders tackle upsell in a complex ecosystem of products based on customer workflows & maturity.