Before engineers or designers start working on projects, it's crucial to explain what we want to achieve with the end-to-end experience, how customers will interact through the products and services we build. To do that, I create storyboards of key customer moments combined and related design screens.
![](https://cdn.myportfolio.com/9a6ba6e2-423e-4543-b8f5-8977c7a36bf4/8b469c13-0c64-469c-bd47-f0fdeefd2c1f_rw_1200.jpg?h=9e38c040178c5075f3f7963d98bf1705)
![](https://cdn.myportfolio.com/9a6ba6e2-423e-4543-b8f5-8977c7a36bf4/9e6c728f-f2f8-4539-9d24-df9f3179f54e_rw_1200.png?h=ff176ea9899b832b51b0f9dfd9191d45)
![](https://cdn.myportfolio.com/9a6ba6e2-423e-4543-b8f5-8977c7a36bf4/3df12dd0-8d5e-450e-84a4-b11630754066_rw_1920.png?h=f053ded42b2cdf3187b413d19888ad3f)
I also like to decorate the walls with posters of the customer profiles, interactions and our ecosystem, then encourage everyone to contribute with questions & ideas.
![](https://cdn.myportfolio.com/9a6ba6e2-423e-4543-b8f5-8977c7a36bf4/f14ec699-d423-4ed6-b444-95d476f4a375_rw_1200.png?h=b3286c8834783f3f79a4dc4f8c82d396)
![](https://cdn.myportfolio.com/9a6ba6e2-423e-4543-b8f5-8977c7a36bf4/b396c1e7-1bbb-4c7c-852e-bb62cab7a757_rw_1920.png?h=cf8070455c09f774e21da9f1d7118eac)
![](https://cdn.myportfolio.com/9a6ba6e2-423e-4543-b8f5-8977c7a36bf4/57b3ace6-4ec4-4a8f-834d-32df02043aab_rw_1920.png?h=d859a0544ef0e2e02e1ac08bd6e8ce66)
![](https://cdn.myportfolio.com/9a6ba6e2-423e-4543-b8f5-8977c7a36bf4/1b6b5539-3aae-40e2-b2b5-ba9db9d2bff8_rw_1200.png?h=508c4305edd595d2749477dc6d9516ae)