Adela LIa MURESAN
Lead Product Designer, B2B AI & Complex Systems, Research & Experimentation
Awarded product design lead with nearly two decades of experience, I design for complexity, building research cultures and translating technical systems into human experiences.
Currently at AKUR8, leading product design for a portfolio of ML-powered B2B SaaS products used by actuaries, underwriters and IT worldwide to model, optimize and deploy insurance pricing strategies. Led a team of 4 designers over 18 months to redesign Rate - a core ML-powered pricing product - improving interface usability and significantly accelerating the rating process for actuaries.
Previously at Intuit, I led product discovery and cross-functional innovation processes, operationalizing experimentation culture and improving quality of learnings, speed-to-learning and speed-to-customer-benefit. Find an example of my work at https://www.airtable.com/customer-stories/intuit.
Through Echelle Design, I now help designers and PMs build these same practices - courses and workshops coming soon, join the waitlist.
She connects the dots between business metrics and customer insights.
"Adela continually inspired the team to dig deeper on customer problems and experiment their way to success. She brings the whole team — marketing, sales, customer success — along on the journey, connecting business metrics to customer insights. As an example, she led cross-functional workshops that mapped the entire customer journey and drove significant product improvements to QuickBooks retention." — Karolin Mulhaupt, Cross-Country Researcher, Wolters Kulver
Goes beyond UI/UX into business acumen — always anchored to product and business goals.
"Adela's design leadership goes beyond UI/UX into business acumen, placing customers at the centre while staying anchored to product and business goals. Deep customer empathy, analytical mind, insights distilled from real interactions." — Juan Coello, Founder, Salsa.dev
Played a major role in connecting cross-functional teams.
"Adela builds products grounded in customer empathy and shapes processes through service design. She connected cross-functional teams and challenged everyone to think analytically when facing business problems." — Jesse Bray, Principal Product Designer, Intuit
Inspired the whole team to gain customer empathy and run fast experiments.
"Adela used her intense customer focus and design thinking capabilities to inspire the broader team to think creatively and run fast experiments. A significant talent with strong leadership presence and customer focus." — Jeff Zias, Grassroots Innovation, Intuit
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