My practice focuses on helping product teams build customer research and experimentation programs that drive measurable business outcomes.
🪜 Design Strategy Coaching & Workshops
I facilitate design thinking workshops
, coach product designers and PMs, through a curriculum on user research, rapid experimentation, and value proposition design.
💡 COMING SOON: Course Program 
I'm c
urrently developing a course program on research-driven product-market fit for B2B designers and PMs.
You should consider my services if you're
Looking for fresh ideas ?
or maybe feeling a bit
Torn between many options ?
perhaps you got a project where you
Must validate an idea, fast ?
or maybe it's the moment where you
Need to convince people ?
and last but not least, do you or your team
Need design facilitation ?
Get unstuck
🗝️
My experience as a designer has built my passion for helping people who experience creative block or need solid innovation practices.

📆
We'll then take a look at our schedules and agree on the best action plan. It can be a mix between design workshops and individual coaching.
📞
It all starts with short call to learn what you are struggling with, what your needs are and to understand how I can help you get unstuck.

🌱
For best results, your committment to as well as your personal motivation are extremely important and will make a difference.
Hire my services
Reach out to me on LinkedIn or send me a short message below.
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Benefits for my clients
Frequently Asked Questions
What experience do you have with teaching design?
I'm an awarded design lead with nearly two decades of experience in building design culture. Currently managing the pricing product design team at AKUR8 in Paris.
Previously, at Intuit (financial compliance field) I led a team of 10 coaches specialising in design thinking. Together we educated +300 employees, +100 students & entrepreneurs in France and internationally. We got numerous awards. I really loved to bring together people of different specialities, functions, seniority, backgrounds. I facilitated a ton of workshops to tackle customer benefit, design delightful end-to-end experiences, set up experiments, observe user behaviour and inform strategy & roadmap.
Before that at SDL, I built user-centered design practices from the ground up (XD research, personas, service blueprint workshops), leading to an organizational shift which resulted in x2 revenues for Trados GroupShare release in 2017.
Do you have a proper design portfolio?
Yes, I actually do. Take a look here to see a selection of my past projects as a designer.
What languages do you speak?
I'm fluent in English, French and Romanian. The workshops and individual sessions can be in either of these three.
Where are you based ?
I'm based in Paris, FRANCE.
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